Irish Hereford Prime was established in 1997 by like minded Hereford breeders and beef producers in order to market their beef. With the support of the Irish Hereford Breed Society, a dedicated Hereford producer scheme was put in place. This producer group has grown steadily to over 2000 members throughout Ireland helping to ensure a continuous supply of suitable cattle.
Irish Hereford Prime teamed up with ABP to form a dedicated supply chain, working together to deliver beef of superior eating quality under the Irish Hereford Prime brand. In response to the growing demand the processing of Hereford Prime has been extended from ABP’s plant in Nenagh to other ABP facilities throughout Ireland.The ABP group is pro-active in pursuing new opportunities and markets for Hereford Prime throughout Europe. This integrated co-operation has enabled Hereford Prime to become a unique brand, and a major success.
Hereford beef is defined by its finely grained marbling and characteristic taste and tenderness. Its consistency has also made it a favourite among retailers and chefs alike.
Winners of the “Best steak award 2009” from German magazine BEEF! – Irish Hereford Prime Rib-eye beat off competition favourites New Zealand Wagyu, French Charolais and Argentine Angus to take the top spot! Winner of the prestigious Food Writer’s Guild award 2008. Winners of the prestigious Great Taste Award 2009
Irish Hereford Primes small but perfectly formed retail offering consists of Rump Steak, Sirloin Steak and Bone-in Sirloin. Prepared fresh in store by trained butchers, the taste and tenderness our farmers have worked hard to achieve, is passed straight to you the customer.