The Irish Hereford Breed Society has teamed up with Slaney FoodsInternational to provide Certified quality Irish Hereford beef.
The award winning Certified Hereford Beef is currently available at all LIDL Ireland stores under the “Inisvale Selection” label. A Gold Star award winner at London’s Great Taste Awards the product consistently delivers traditional quality and flavour together with the tenderness expected from great tasting Hereford beef.
The massive growth in sales of the product since first introduced to LIDL shelves in August 2012 has been extraordinary and a testament to the quality of the product.
Suppliers to the project are Irish beef farmers who produce Hereford cattle grazed on Ireland’s lush green pastures which meet the exacting standards of the Bord Bia Quality Assurance Scheme and the breed specific requirements to qualify for inclusion.
Additional producers/suppliers are required to service a constantly growing market.
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